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Confidence type

Confidence The Confidence score is a result returned in the 6signal API that represents 6sense’s confidence in the accuracy of the identity of the account.

These scores are a probabilistic determination of our ability to identify the account in question. Specifically it relates only to the account identity (Account Name, Account Domain, Account Country).

These scores allow our customers to deploy certain use cases within our integration partners. For example: • If score = Very High or High, consider a direct account name text replace in your personalization tool • If score = Low, reduce risk and default to generic content

Ultimately, the usage of these scores is up to the risk aversion of the marketer deploying the use case

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